Beauty Industry, Beauty Launches

SoftSheen-Carson Labs Recruits Tracee Ellis Ross

Ross interviews celebrity stylist Johnny Wright.

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By: Jamie Matusow

Editor-in-Chief

SoftSheen-Carson Laboratories has collaborated with actress Tracee Ellis Ross to create a video titled, “Optimum Amla Legend #LegendaryStyle.”

The video features Ross interviewing Johnny Wright, Optimum Salon Haircare Artistic Style Director – and ‘stylist to the stars.’

Wright provides expert hair tips, as well as explaining the newest innovations from Optimum’s Amla Legend Rejuvenating Ritual collection. The product line, which is infused with Amla oil, includes: Amla Legend Oil-Infused Styling Ritual and Amla Legend Miraculous Black Oil Dull Defying Haircolor.

SoftSheen-Carson Laboratories is part of the Consumer Products Division of L’Oreal USA. In addition to Optimum, its other brands include Dark and Lovely, ‘Lets Jam!’ and Magic Shave.

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